Zara Shahjahan Price in Pakistan
The luxury pret, formal wear, and couture pieces have various handwoven elements of Gara embroideries, Swarovski crystals, and regionally inspired embellishments. Coco is sub-fashion-brand that has its flagship store in Lahore and is available at multiple stockists nationwide. It has Read-to-Wear casuals, festive wear and formal wear pieces that cater to clients looking for easy to wear and fashionable summer wear. Being the Creative Designer for So Kamal's pret wear, Zara Shahjehan understands the fashion market well and designs clothes for various price point collections.
Zara Shahjahan has been actively designing clothes since 2004, a graduate of National College of Arts (NCA) in Lahore she has established multiple designer labels. Her understated designs for Zara Shahjehan the fashion studio have been noticed internationally for their traditional timeless value. The readoption of vintage ethnic styles and craftsmanship have raised the art of threadwork and embroidery to a high fashion status. She specialization in Miniature painting make her an expert in understanding and recreating authentic traditional designs that embody the historical and ancient art of motif making. Her skills as a Miniature artist add to her understanding of runway fashion in both formal and casual wear.
Zara Shahjehan has premium fabric along with artisanal embellishments that are hand made by craftsman experts in each specific embroidery tradition. They have hand made fabrics that are their blends carefully chosen from Pakistani fabric making traditions and the wider subcontinent. They proudly use these hand made fabrics to create luxury pret pieces and ready-made collections at an expensive price point.
“I don’t get machine work done, I get it all hand-stitched and it’s dyed by hand so it’s not possible to reduce the prices. We also have a team for fabric development who develop our fabrics in Pakistan and we’re always working on introducing new fabric into the market” says Zara Shahjehan (The News)
These specialized techniques to make signature Zara Shahjehan fabrics is a celebration of South Asian culture and history. The ‘Indian Chanderi’ is a fabric produced by weaving in silk and golden Zari in the pure cotton yarn creates a shimmering texture or golden lines in the fabric. The Zari and Mukesh threadwork is a part of our history for generations, women have been creating motifs in the comfort of their homes or taking solid colour pieces of fabric to an expert craftsman to have a singular motif threaded into the fabric. The idea of creating unique necklines and intricately embroidered designs running along the daman or sleeves cuff is a vintage concept.
The hand-woven jacquard fabric is another specialized line that is paired with jacquard dupattas and a cambric shalwar for the mid-summer collection by Zara Shahjehan. The breathable fabric quality is great for the hot temperate weather of Pakistan. The bandhini printed dupattas are in tissue silk and instantly transport the wearer into a more simpler time of their grandparents, where less was more and quality over quantity was the norm in fashion.
The Bambar Raw Silk will have ethnic prints with a variety of screen-printed floral motifs in a straight-fit kurta silhouette. The careful use of pin-tuck pleats on the shirt with an even splash of sequins all over bring together the suit in an elegant and regal aesthetic. These designs are often paired with a tapered shalwar and silk dupattas that make them look effortless and lightweight.
The screen-printed lawn or ajrak dyed winter fabric kurta with Kashmiri or gold embroidery on the hemline with a statement motif on the back or front centre of the shirt, paired with a cambric straight trouser and an organza dupatta. All these fabrics are structured yet light in weight, making them easily adaptive to the occasion. They can be worn for parties, lunches, dinners or weddings depending on how you accessorise the outfit.
The ready-made collections are seasonally released and changed yearly according to the fashion brands design focus and inspirations. Collections like Dhoop Knaray, Sonia, Shaam, Shisha, Dawat and Bhandani are created keeping in mind the weather, tastes and trends of the times. They do not compromise the quality of the fabric and the hand made the quality of the embroideries but the theme, colour palette and style changes with each collection. The inspirations of each collection are unique using the hand made fabric like cotton sateen, chanderi, khaddar, velvet and silk.
The Zara Shahjehan fashion philosophy has feminine florals, muted tones with earthy texture, the neutral pastel spectrum of colours are used to showcase the threadwork and enhance the prints of the suit. The comfortable schiffli shalwar and printed chiffon floral dupattas are iconic of the Eid lawn collection by Zara Shahjehan. These designs have structured panel A-line shirts with architectural elements of jharokhas and archways decorated with bird motifs. The traditional silhouette of these designs are subtle and suit a wide age range of women, the base colours are carefully selected to coordinate with the gota, kamdani, zari and zardozi work.