Pakistanis have long been obsessed with white complexions, owing to their history of colonisation by European nations. Fairness is considered to be a sign of beauty in Pakistan. This obsession is so intense that even women look for white-skinned brides for their sons. Hence in the pursuit of beauty and to achieve a fairer complexion, women and men try to whiten their skins using various skin lightening agents and fairness creams. Fair and Lovely, Voox DD and Hemani are amongst the best whitening creams used in Pakistan and are available at reasonable prices.
Pros & Cons
Prolonged application may damage the skin
Some whitening creams contain harmful ingredients
Fair & Lovely
Available for both men and women, Fair & Lovely Advanced Multivitamin is widely used by Pakistani women for skin lightening. Persistent use may show results within weeks. As men have thicker skins than women, Fair & Lovely offers special formulations for men. Max Fairness Multi-Expert Cream is one such fairness solution for men that clears out blemishes and dark spots while whitening the complexion. It also guards skin against sun damage as it features UVA and UVB protection.
The VOOX DD Instant Whitening Cream is claimed to give users a glowy and white complexion while moisturizing the skin. This combination of BB cream and CC cream is a great concoction for correcting complexion as well as fading the blemishes away. Voox DD also features UV protection of SPF 50 and protects the skin against sun damage and free radicals
How Whitening Creams Work
Skin fairness creams hinder the production of melanin, the pigment responsible for the colour of your skin, hair and eyes. More melanin makes skin darker and lesser melanin means a fairer complexion and light eyes. These skin whiteners can sometimes be used for just improving the general health of the skin.
They may be based on natural ingredients such as soy, arbutin or liquorice. Another common ingredient found in these creams is Vitamin B3 that is a skin-nourishing agent and may prove to be quite useful for the overall health of the skin.
Sometimes whitening creams are combined with the lightening agent hydroquinone. A known carcinogen, hydroquinone is a dangerous ingredient and products based on it are banned or restricted in many parts of the world such as Japan, Ghana, South Africa and Australia. Earlier, fairness creams and soaps contained a significant amount of mercury as it is known to suppress melanin production. Such creams are pretty hazardous to health as the mercury can wreak havoc on your body if it gets absorbed by the skin and gets accumulated in the kidneys. So always make sure to check the contents before buying whitening creams and go for trusted brands.