Whitening Cream Description
Pakistanis have long been obsessed with white complexions, owing to their history of colonisation by European nations. Fairness is considered to be a sign of beauty in Pakistan. This obsession is so intense that even women look for white-skinned brides for their sons. There is a deeply rooted cultural notion that prevails in white skin obsessed countries which associates dark skin with poverty and working in the sun, while fair skin is linked to beauty and a luxurious life out of the sun. Hence in the pursuit of beauty and to achieve a fairer complexion, women and men try to whiten their skins using various skin lightening agents and whitening creams. Fair and Lovely, Dermoteen and Hemani are amongst the best whitening creams used in Pakistan.
Skin whitening creams hinder the production of melanin, the pigment responsible for the colour of your skin, hair and eyes. More melanin makes skin darker and lesser melanin means a fairer complexion and light eyes. Whitening creams can sometimes be used for just improving the general health of the skin. They may be based on natural ingredients such as soy, arbutin or liquorice. Sometimes whitening creams are combined with the lightening agent hydroquinone. A known carcinogen, hydroquinone is a dangerous ingredient and products based on it are banned or restricted in many parts of the world such as Japan, Ghana, South Africa and Australia. Another common ingredient found in whitening creams is Vitamin B3 that is a skin-nourishing agent and may prove to be quite useful for the overall health of the skin. Earlier, whitening creams and soaps contained a significant amount of mercury as it is known to suppress melanin production. Such whitening creams are pretty hazardous to health as the mercury can wreak havoc on your body if it gets absorbed by the skin and gets accumulated in the kidneys. So always make sure to check the contents before buying whitening creams and always go for trusted brands.