The company called EBM was previously known as Peek Freans Pakistan Limited, it is the largest manufactures and distributor of biscuits in Pakistan. They have over 16 brands of biscuits which include the popular Sooper Biscuit awarded No. 1 biscuit by the Nielsen ranking. Sooper was launched in 1996 but was given a new branding colour with red packaging identity in 2002.
Flavours & Ingredients
There are two variations of Sooper with flavours Egg & Milk and the other is Elaichi. The biscuit is ideal for as a snack with hot chai as it has a luscious melt-in-your-mouth texture. It is both a sweet and savoury treat as the balance is carefully maintained to satisfy both cravings. It is made from fresh eggs, skimmed milk, wheat flour and sugar. The balance of eggs and wheat create a soft texture that when baked at the right temperature has a crisp bite. Sooper has 9 fats, 4 carbohydrate and 4 protein calories per gram making it not a significant source of Cholesterol, Vitamin A & C, Calcium or Iron. 3 biscuit serving has 105.5 calories that provide an instant boost of energy for children and adults.