Sobia Nazir is a fashion designer who understands Pakistani women because of her decades of experience. She understands that the hot weather of the country makes it impossible to wear heavy and thick fabric. Her lawn collection ensures that women can dress to impress in humidity and hot temperatures of the summer. Regardless of how hot it is outside, Sobia Nazirs luxury lawn will ensure women can wear heavily embellished formal wear to weddings without feeling exhausted by the heat. She has hundreds of artisan and tailor working under her to create these unique pieces sold in her lawn collection.
The Sobia Nazir New Digital Collection is made from a swiss lawn that is digitally printed with interesting colourful floral designs. It comes with a plain lawn trouser and an elaborately finished net dupatta. The dupatta will have an embroidered border and pallu with embroidered lace on tissue material. Keeping up with the times, Sobia Nazir also provides embroidered handwork pulses, embroidered daman pieces and an embroidered neckline pieces to create the final designer suit.
The important part of buying Sobia Nazir is the semi-precious stones, embroidered pieces on tissue, organza sleeves and lace pieces that are crucial in creating the perfect designer lawn suit. The appliqued pieces transform the unstitched fabric into a personalised 3-piece suit. The intricate work and threadwork look handcrafted and handmade with purposely designer inspired by traditional craftmanship of Pakistan.
She is one of the only designers that has not taken the lawn collection to a factory mill and chooses to create her designs in house. The exclusivity of this ensures women are making a special made 3-piece suit not easily available elsewhere in the country as Sobia Nazir is selective as to where to house their designs