Sobia Nazir started her fashion designing career from Islamabad in 1995. With over two decades of experience, she has created hundreds of designs in both formal bridal wear, evening wear and summer lawn collections for women.
There are two price scales in Sobia Nazir's retail fashion, she has formal wear collections in a mid-range price point called Nayaab and Festive. These are heavily embellished 3-piece suits that use delicate fabric like net or organza and have colourful floral embroidery, lace and cutwork motifs that come together with semi-precious stones to create a luxury unstitched fabric. The designs are worn throughout the year as they are worn to weddings, Eid parties, special dinners and other festivities. These designs are rich in colour with reds, pinks, blues and greens or on the neutral side of biscuit and browns. Sobia Nazir takes the feminine elements of a breathable net fabric using the see-through effect of the fabric to create a soft colour palette that balances the heavy work and embroidery. Sobia Nazir's design style is subtle, sultry and sensual that creates an alternative look for formal wear setting it aside as more European in style and sensibility without compromising on the handcrafted traditional artisanal aesthetic.
Sobia Nazir understands that now the lawn suits are bought as packaged unstitched fabric, this is why the designer fashion house started releasing lawn collections regularly in the market. Their two streamlined summer collections are the Luxury Lawn and Vital collections that have a range of price points catering to everyday, party wear and semi-formal 3-piece suits. These designs also have the signature precious and semi-precious stones like Swarovski, sequins, stones mixed with thread work that elevates the basic lawn suit to runway fashion.
Other Fashion Collections
Sobia Nazir takes only serious appointments for her bridal collection, these are done in Islamabad at her fashion studio. But there are also less expensive fashion collections available in silk, pret, evening wear, linen and embroidered fabrics that are sold online.
The Sobia Nazir New Digital Collection is made from a swiss lawn that is digitally printed with interesting colourful floral designs. It comes with a plain lawn trouser and an elaborately finished net dupatta. The dupatta will have an embroidered border and pallu with embroidered lace on tissue material. Keeping up with the times, Sobia Nazir also provides embroidered handwork pulses, embroidered daman pieces and an embroidered neckline pieces to create the final designer suit.
The important part of buying Sobia Nazir is the semi-precious stones, embroidered pieces on tissue, organza sleeves and lace pieces that are crucial in creating the perfect designer lawn suit. The appliqued pieces transform the unstitched fabric into a personalised 3-piece suit. The intricate work and threadwork look handcrafted and handmade with purposely designer inspired by traditional craftmanship of Pakistan.