Pakistani fashion has been internationally recognised and is a celebrated manufacturing industry for decades. Elite Embroideries was the first embroidery manufacturing company in Pakistan to launch a retail high fashion store called Motifz. Their state of the art workshop delivered both machine and hand made embroidered and sequenced fabrics. Elite Embroideries' workshop factory is over two hundred thousand square feet with surrounding lush green gardens. They pride themselves at creating an artistic environment for their artisans and designers.
The variety of embroidered fabrics include formal, semi-formal, casual and custom made haute couture collections. Such a wide variety of fabrics is possible through advanced embroidery machines that achieve this through different Head Sets. These headsets can thread up to 15 different colours and specifications on one fabric design. Along with traditional threadwork, Motifz also offers digital printing. The machinery set up by Elite Embroideries for digital printing can achieve up to sixteen million colours. Computer-aided colour matching ensures cloth accessories are perfectly dyed. Motifz brings out the best results by combing machine and artisanship. Computerized testing ensures the correct density of cloth and colour fastness. The quality of clothes is the utmost priority and any defects are caught during this process. With high-quality stitching and processing machines, Motifz can rapidly release new and improved designs into the market.
The vibrant design collection is inspired by international fashion trends. Motifz presents expertly handcrafted aesthetic in an affordable price range. Classic embellishments are stitched on their sequenced and embroidered fabric. They have modern and in-demand formal collections showcased in their window display and racks for women who would like to order custom made outfits. Every season, Motifz launches a new collection that is available online. The Premium Pret, Chiffon, Lawn and Shirts are constantly releasing new designs.
The Lawn collection is released multiple time through the year, it has embroidered and digital prints designed according to the season. The Formal Collection has silk, chiffon, cotton net, crepe, organza and jacquard fabric designs. For fall and winter season Motifz offers warm fabric like khaddar, karandi and linen. Motifz's Pret collection has high fashion runway looks and designs available at a reasonable price. They also offer men's kurtas in a variety of fabric and colours. The regular sales available include discounts starting from 10% up to 50% on selected items. Motifz can be shopped online in a variety of colours, needlework and threadwork. They accept payment for online orders in Cash on Delivery or Credit and Debit Cards nationwide.