Lawn is a soft and lightweight fabric mostly made out of cotton. It’s a semi-transparent cloth that can be sheer, gauzy or almost opaque. A durable lawn cloth has an impeccable quality that makes it light, soft and breezy. Despite being soft it doesn't get wrinkled up easily or cling to the body. The durable material is breathable and great for the scorching summer heat in Pakistan.
The Designer Lawn Craze
Summers in Pakistan are long and excruciatingly hot. Not many fabrics are suitable for the scorching heat that can prevent the body from getting overheated. Lawn being one of the most breathable and lightweight material is the favourite summer fabric of the masses. It is also worn around the year in some parts of the country that enjoy a tropical climate such as Karachi where winters are warm and summers are hot. This popularity of lawn fabric instigated top fashion house Alkaram Studio to launch its 3 piece designer lawn collection a decade ago. All popular designers followed suit and the rest is history. Today, Pakistani lawn is popular all over the world and women go into a shopping frenzy whenever there is a discount sale on lawn collections by top designers.
Affordable Lawn Brands in Pakistan
While many high-end brands are manufacturing lawn collections at skyrocketing prices, there are some brands that are offering great quality lawn suits at affordable prices in Pakistan. These include Generation, Nishat Linen, Mausummery, Beechtree, Limelight, So Kamal, Alkaram, Anaya, Orient, Khaadi, Gul Ahmed, Firdous, Beechtree, Limelight, Ittehad, Crimson, Charizma, Rang Rasiya, Salitex etc. They offer ready to wear and unstitched variety of lawn suits ranging from 1 to 3 pieces of fabric. These suits are paired with, net, digital printed chiffon or silk dupattas while some feature a printed lawn dupatta at even more affordable price points. The shirt piece or Kameez is the main feature of the entire ensemble where most of the designing is done such as printed or embroidered patterns in geometrical shapes, ethnic, architectural or floral designs etc.
Premium Lawn Brands in Pakistan
Summer weddings or daytime events tend to get quite hot for wearing formal fabrics such as organza, chiffon, silk, jamawar etc. Women who love opulent and blingy attires, wear premium lawn clothing to formal events in summers. These dresses look anything but simple and make for a great formal attire. Targeting the niche consumer market of luxury clothing, some prominent fashion designers launch their super expensive premium lawn collection every year. Asim Jofa, Sana Safinaz, Maria B, Sobia Nazir, Elan, Almirah, Faraz Manan, Baroque, Zara Shahjehan, Sapphire etc are some of the popular names when it comes to premium lawn collections in Pakistan. The premium lawn collections exude wealth, exclusivity, class and luxury. They use high-quality lawn fabric and embellish it with heavy embroidery featuring thread work, sequins, pearls, zari etc. The trousers have embroidered motifs too and are embellished along the hems with tassels made out of crystal, metal or plastic. The dupattas come in a wide variety of materials to amp up the entire ensemble and to make it look ultra-premium. Formal fabrics such as chiffon, organza, net, silk etc are used and heavily embellished to add zest and heavy look to the dress.