With over 46 stores, Khaadi operates in Pakistan, UK and UAE. Reviving the ancient craft of the handloom, Khaadi has popularized the traditional method of cloth manufacturing in a modern way. Blending eastern and western designs to create a fusion of styles has become the brand's forte.
The brand refers to its product lines as concepts and comprises of women's Prêt (Ready-to-Wear), Unstitched, as well as Premium wear called Khaas. It also features kids collection, eastern wear for men and has an extensive range of accessories, beauty products and household items in their home store.
The ready to wear collection houses a wide range of ready-made plain as well as embroidered Kurtis, pants, dupattas and 2 piece suits.
The unstitched section for women has a wide collection of high-quality fabric. Cloths in this section are either embroidered or printed and are available in 2 and 3 piece variety. The fabrics include Lawn, Cambric, Chiffon, Khaddar, Jacquard, Marina, Brochette, Schiffli, Light Khaddar, Medium Silk, Cross Hatch, Poly Viscose, Yarn Dyed, Karandi etc.
Khaas section includes exclusive and premium quality limited edition pieces for women. It includes Formals, Semi Formals, Saris, Blouses, Skirts and Casuals. This range comes off as overpriced and some of the designs and patterns used in this category aren't even half as good as they should be.
Targeted at a niche market, the Chapter 2 label was launched by Khaadi as an alternative for women who like to keep a low profile with minimalistic designs and muted colours. The label's focus is on handwoven fabrics, a design concept that the brand started out with. This is a perfect option for women on the go and the working ladies who like to stay away from extensive designs and prefer simple cuts and patterns. Though the designs are nice, the clothes in this category are unreasonably expensive.
The brand also has a small collection for men that includes high-quality shalwar kameez and kurtas.
Kids section includes eastern and western wear for both boys and girls ranging from 2 to 12 years of age. It also features a wide range of accessories for kids.
A wide variety to choose from, the Home section features bedding and bath items as well as decorative articles for Bedroom, Bathroom, Dining Room, Living Room and Kids Room. The Bedroom section includes Bed Covers, Bed Sheets, Duvet Covers, Foot Mats, Floor Runners, Pillow Covers, Placemats, Fitted Sheets etc. Bathroom articles include Shower Curtains and Towels. Living room collection has a wide variety of Digital Printed, Embroidered and Handwoven Cushion Covers. Dining Room items feature Table Covers, Table Runners, Handwoven Place mats, Embroidered Place mats, Hot Plates, Coasters, Roti Cloth etc. Kids Room collection features Bed Sheets, Cushion Covers, Duvet Covers, Fitted Sheet and Towels especially designed for kids.
You will find a wide collection of accessories that features Handbags Clutches & Wallets, Scarves & Stoles, Footwear, Jewelry, Shawls, Sunglasses, Dupattas, Tank Tops, Hair Accessories, Jewelry and Perfumes.
Khaadi has a great beauty range that includes products by the brands; Fragrances, Soaking Sensations, Pure Intentions and Tressed Up. It offers a huge range of Moisturisers, Cleansers, Exfoliators, Body & Hand Care, Lip Care, Masks and Hair Care articles. These beauty products cater to a wide variety of concerns such as Dryness, Oil Control, Acne, Age Prevention, Dark Spots/Uneven Skin Tones, Lack of Radiance, Lines & Wrinkles, Pores etc.