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Overview

Kayseria was founded in 2009, it was welcomed by women looking for lightly embellished clothing and unstitched cloth for casual and semi-casual wear. Its focus on delivering high-quality cloth usually sold with typical and traditional floral prints. Kayseria was started by the same company that launched the first Bareeze fashion retail store that went on to become Pakistan’s largest fashion brand created by Sefam Private Limited. Sefam has the top three fashion retail brands since its launch in 1985 in Lahore, Pakistan.

Description

Fashion Legacy 

Kayseria took the classic model and reinvented it with brighter, carefully designed floral patterns and motifs. The Kayseria collection now includes fashionable ready-made designs that use block printing, neon base colours and a variety of shirt lengths.The Managing Director of Sefam and Founder of Kayseria is Seema Aziz. Sefam now has 12 fashion brands that have gained popularity nationally and internationally, these include; Chinyere, Bareeze Man, Leisure Club, Home Expressions by Bareeze, Rungja, Urban Culture and Minnie Minors. Everything is manufactured locally to be distributed nationally in major cities all across Pakistan and internationally in the Middle East, North America, South Asia, South East Asia and Europe. 

Spring Summer Digital Embroidery Collection

Kayseria was founded in 2009, it was welcomed by women looking for lightly embellished clothing and unstitched cloth for casual and semi-casual wear. Its focus on delivering high-quality cloth usually sold with typical and traditional floral prints.
Kayseria took the classic model and reinvented it with brighter, carefully designed floral patterns and motifs. The Kayseria collection now includes fashionable ready-made designs that use block printing, neon base colours and a variety of shirt lengths.  

Festive & Party Dresses 

It was a breath of fresh air from heavily embellished 3-piece suits in the mainstream market. Kayseria has women and children designs in pastel, light colours in daily wear great for the summer heat of Pakistan. Kayseria offers a range of Pret for men and women from casual, luxury, eastern couture. They also have a line dedicated to children called Ladli with options for infants as well. Their Eid collection series is always highly anticipated especially for children as it has fresh mint greens and light pinks for girls with gota and block printing designs. Children will feel comfortable in the breathable high-quality cotton prima, swiss voile, chiffon and lawn fabric of Kayseria. 

Designer Philosophy 

In their ambition in preserving the cultural heritage and highlighting artisans shows with their Kayseria Crafts collection and by incorporating traditional designs into their collections. They do research into the various techniques of Pakistan use those to create fun and interesting designs. The traditional formal wear includes chiffon fabric with multi-coloured silk threadwork placed on the neckline, daman and sleeves. The 3-piece suit can be bought by meter making it easy to fashion into any size. 

Sales

There are over 200 designs on sale at a time, making it easy for customers to save money on both unstitched and ready-made collections. Some sale events are 20% off for online purchases only. New Arrivals go on sale for 15% off and sale announcements are posted on their social media profiles.The fashion brands have regular year-round sales on Pret Summer Collection and other designs. Their fast fashion policy ensures that new designs are released regularly so that women are able to frequently shop for their favourite prints.  
The Winter Clearance Sale takes place in February, with the entire stock a flat 35% and 45% off. To retain clients they continue the sale with another further reduced 10% off closer to 14th Feb Valentine Day celebrations. The midseason winter sale has a flat 20% to 30% on both ladies and kids collections. In August Kayseria holds a Mega Sale with flat 15& and 30% off on all stock quickly followed by a clearance sale in September as this the time for the release of new formal wear designs. There is a New Year Sale to celebrate the end of the year with 15% off on entire stock. 
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