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The Kat Von D Eyeshadow Primer is a 100% vegan formula that is entirely transparent, it applied to smooth out the eyelids before using eyeshadow products.
This is a liquid formula that evenly coats the eyelids helping to prepare the skin for eyeshadow makeup. Using the Kat Von D Eyeshadow Primer will ensure your eyeshadow colours are brighter increasing their colour payoff and improving their makeup finish. The intensity of the colour pigments in the eyeshadow lowers when you apply it on the skin but by using the Kat Von D Eyeshadow Primer you can make sure it stays true to colour on all skin tones. The primer has a weightless formula that will coat the eye with just one drop and is hypoallergenic which ensures it does not irritate the eyes.
The transparent liquid and silky texture is an improved primer formula as compared to the traditional cream based products that would leave the eyelids feeling uneven and weighed down. The Kat Von D Eyeshadow Primer is called Shake Primer that does not use any silicone, alcohol and talc making it completely safe to use.