The Journey of J.
Named after the famous deceased Pakistani singer Junaid Jamshed, the first J. retail store was on Tariq Road, Karachi in 2002. The fashion house now has man flagship stores throughout Pakistan. Jamshed was the lead singer of Rawalpindi rock band called Vital Signs, their hit song 'Dil Dil Pakistan' is considered a national anthem among other classic patriotic songs.
The modest wear philosophy of J. incorporates traditional motifs inspired by Muslim architecture, flora and fauna purposely non-representational to help consumers observe their religious requirements in the kind of clothes they wear and how they shop at stores. Known for their 3-piece unstitched lawn collection, they also make numerous ready-made designs for shalwar kameez. The size range of J. Kurta is small to XXL making it fashion accesible for a large demographic from infant to adults.
Professionals working 40 hours a week do not have the time to buy unstitched fabric, create unique designs and locate a tailoring service to make their clothes. They need a shopping experience where these steps are taken care of for them, kurta designs offered by j. can be worn at multiple occasions and Friday prayers.
They have an extensive collection of shalwar kurta designs with 100% Cotton, blended fabric like Polyester Viscose (PV) Chief Value Cotton (CVC) for spring or autumn midseason wear. Their Yarn-Dyed, Polyester, Linen and Viscose will fall well and are ideal for winter wear. The special kurtas have Bunnat & Ayutthaya and Cotton Jacquard fabric that is worn for more smart-casual or formal occasions.
The festive collection, daywear and casuals will have all clothing needs covered for men both at work and personal use. There are over 70 designs of single and 2 piece kurta shirts released yearly in a total of 4 volumes of fashion collections. The formal to semi-formal to a casual kurta is made under fashion collections called Schiffli Formal & Fusion Kurta. They have micro-embellishments along with intricate embroidery perfect for creating a fun and chic look for formal occasions.
Kurtis for Women is also available with over 100 unique designs online from casual daywear to more party wear collections. The working woman of Pakistan needs easy ready-made kurtas to save on time and energy needed to regularly update their wardrobes. J. releases sprint, summer, fall and winter collections in lawn, shawl and formal wear collections. Their kurtas have a wide price point from affordable casual pieces to more full embroidered shirts with fancy buttons and lace finishings.