For generations, the founds of the fashion brand Iznik were specialists in textile fabric manufacturing and designing. With Iznik, their primary focus is on the modern Pakistani woman who wants to wear affordable high-quality designer wear for both formal and semi-casual occasions. They have ethnic traditional fabric that is curated into 3-piece suits in various price points.

Design Philosophy

The traditional style has fully embroidered front panel shirts pairs with heavily gold embellished thread work for formal wear. They release seasonal wear in spring, summer, fall and winter using fusion techniques merging heavy embellishments with pure threads of silk. Their clients are women who do not want to waste time searching for fabric, searching for a craftsman to do embroidery on their chosen fabric and then waste time making trips to the tailor for stitching. The women who want to wear Iznik designs are those who want to buy a cheaper alternative to high fashion designer brands but still want to wear something heavily embellished.  

Embellishments 

Women are multitaskers and are constantly juggling home, work, family and social life. They need a variety of designs especially those ones that can be worn on several occasions. The Iznik designs are chic, elegant and sophisticated in their use of understated thread work embroideries and embellished necklines. The use of a silk thread adds a shine to the clothes that make them look glamorous and classy. The printed chiffon dupattas and chiffon suitings have an instant formal wear quality that can work for Eid, dinner parties and birthdays. The wide use of colours, both muted and vibrant keep their designs updated and fresh. 

Formal Wear

The Iznik winter collections for formal wear have high-quality velvet fabric with rich warm dark tones as a base colour, this brings out the gold threadwork and floral motif embroideries. The dark blacks, plumb and blues have depth and texture that compliments the heavy embellishments all over the clothes. They use a variety of designs like pishwas, choli lengha and the traditional A-line shirt to create timeless piece of wedding wear and formal wear. The summer collection has pastel and bright colours that are easy to wear to day time functions and the breathable chiffon fabric keeps your feeling comfortable in heavy embroidery work. The luxury chiffon shirts are ideal for any lunches, dinners and wedding functions like mayoon and dholkis. The threadwork is intricately done with bright colours, the contrasting tones of the dupattas help give the structure the suit and straight pants make the 3-piece suit look modern.  

Fast Fashion 

The popularity of fast fashion is on the rise, the women of Pakistan want to wear easily available clothes that are a quarter of the price of any designer fashion house studio. They want the traditional designs from old craftsmanship techniques but in the base colour of their choice, the necklines need to be embellished and the daman needs a border. This design is the staple for most of Izniks designs that appeal to a large segment of women.