Ittehad Lawn Price in Pakistan
The Ittehad Textiles are a stronghold of distributing quality fabrics and had already started catering to designers when they launched their own high fashion lawn collections. With seasonal fabrics such as cotton, cambric, linen, khaddar and twill. Their first flagship store was opened in 2011 in Faisalabad and has grown into a national fashion brand.
They have runway sensation and bridal couture designer, Saira Rizwan working for their label to create exclusive items for wedding formal wear the in mid-range price point. She also designs their luxury lawn collection for Eid. The Saira Rizwan Eid collection is sought after for its combination designs of lawn and organza fabric, she pairs these contrasting fabrics in a way that the suit looks like formal wear. The frills on the sleeves. detailed embroidery inspired by her own formal wear motifs and long length for the shirts instantly transforming a lawn suit into semi-formal wear.
The designs are unique as the running embroideries all over the front and back of the lawn fabric look graceful and chic. The peekaboo sections on the sleeves and daman add a high fashion runway sensibility to the designs.
The signature series as the name suggests are timeless classic designs with the essential colours of golds, pinks and greens that are traditionally worn to festive occasions. The ethereal chandelier engraved printing, embroidered cambric trousers and delicate chiffon, poly net and organza dupattas create the perfect ensemble to wear to fancy dinners and day weddings.
The designs have a strong design philosophy as they take inspirations from traditional craftsmanship and elegance of runway bridal fashion transforming them into clothes that can be worn daily to office and family gatherings. The ideal suit for a woman is something that instantly makes her feel gorgeous and fashionable, the lawn offered by Ittehad has a mid-range price point that feels luxurious but is not too expensive.
Ittehad also creates summer collections in the lower price point for its clients, as they want to cater to all segments and occasions for traditional ladies wear. Their Crystal Lawn, Jhalak Lawn, Izabell Lawn and Julia Lawn have dozens of designs that are regularly released throughout the summer season. They have digital prints in 3 piece unstitched suits with most favourite floral designs and linear geometric patterns. Julia Lawn has embroidered fabric that is ready to be stitched straight out of the packaging. The designs are colourful with tropical and blossoms, the bright shades and variety of styles make it easy for women to buy more designs.