When it comes to stylish yet affordable apparels in Pakistan for men, women and kids of all ages, Gul Ahmed takes the lead. With a history spanning over 100 years in the textile industry, Gul Ahmed is a complete unit, a vertically integrated operation that does everything from making cotton yarn to finishing products. Apart from being a textile giant, it ventured into the retail business by opening its flagship store Ideas by Gul Ahmed in 2003. What began with one store in Karachi is now spread over the entire country with 100 retail stores in all major cities. Gul Ahmed apparels, accessories as well as home items, are available online at affordable prices in Pakistan.
For a long time, Gul Ahmed dominated the Pakistani market with its durable, affordable and high-quality Chairman Latha and Lawn fabrics. Initially, there was no concept of embroideries as Gul Ahmed was more into producing high-quality fabrics in either plains or printed patterns.
The fabrics were sold by the meter and were considered durable and classy. Continuing its legacy, the brand draws its inspiration from the diverse global market. The use of embroideries, patterns and stylish cuts has garnered the brand even more popularity. It is not just a cloth manufacturing brand anymore and has a plethora of options available for people who are looking for stylish and affordable apparel. The brand believes in creating fashionably contemporary yet timeless looks for both men and women.
Ideas by Gul Ahmed
The brand offers a diverse range of products that includes everything from fashion clothing to home accessories. It is globally renowned for its quality, reliability and innovation. For women, Ideas has a wide array of unstitched fabrics, pret wear, casual, semi-formal, formal and western wear called the Salt collection. Solids, Digital print kurtis and the Chantilly chiffon collection are the three most popular items from the brand.
The unstitched variety includes fabrics for summer, winter and festive occasions. The accessories section includes bags, shawls, stoles, clutches and comfortable footwear. For men, Ideas has unstitched, stitched and western apparel, where its unstitched Chairman Latha fabric, ready to wear Eastern Kurtas and shalwar suits are the most popular choice.
The Home section has a huge range of home decor items and accessories. These include beddings, duvet covers, bridal beddings, throws, cushions, table linen, curtains, towels, bathrobes, bath items etc. Ideas home also has a tasteful collection of beddings and bathrobes for kids.
There are frequent discount sales, starting from 30%, 50% and up to 70% off on all Gul Ahmed products. Every year Gul Ahmed launches multiple sales to bring the best shopping experience to its customers.