The fashion store focuses on providing access to seasonal fast fashion attire in high-quality western clothing designs. They want to promote fashion for working professionals as well as creatives. The popular influencer fashion campaign had known names like Iran Junejo and Mooro showing viewers the Furor clothing store in their travelogue. The road trip was sponsored by Furor taking the influencers to the North of Pakistan together while they enjoyed Furor clothing lines.

Furor by Edenrobe

The Eden Apparels has been creating children's clothing designs since 1988, they used bright vivid colours, fabrics and blended them into affordable fashion for kids. With time they gained popularity and success that lead to creating a fashion brand dedicated to men's clothing called Furor.

Clothing Collections 

Furor is a one-stop-shop for ready-to-wear clothing and accessories for men. It is a casual clothing brand that has Polo, t-shirts, collar, jumpers, sweaters, hoodies and jackets for upper wear and an extensive section for lowers. The clothing is designed to be comfortable, durable and current with global fashion trends. 

Jeans

Demin Jeans are an essential part of any man's wardrobe, they are easy to wear for a long duration of hours and ideal for every season in Pakistan. Furor offers a variety of styles in casual, ripped, regular and smart denim jeans in blue, brown, grey and black colours. 

Chinos 

The chino pants available are made from 100% cotton or cotton-blend fabric that has a fine weave as compared to regular pants. The traditional khakis worn by older men are often constructed of heavyweight cotton that stands as a sculpted structured fabric on the legs. These chino pants are cut with a slimmer design that is a closer fit than regular double pleated formal trousers.

Shorts

Summer wear for men in Pakistan is usually always shorts due to the high temperatures. The Furor collection has a number of colours at budget-friendly prices. These shorts are available in various materials and lengths. From stretchy jersey material to formal cotton shorts. The colours are fun summery and great for keeping cool during the summer heat. 

Jogger Pants 

The ultimate staple for comfortable wear in men's clothing, the jogger pants are great for multiple occasions. Can be worn as gym wear, athletic wear and loungewear at home. For guys who prefer to be comfortable and do not want to waste time on dressing up enjoy wearing jogger pants to work and dinner parties. These are durable and easy to wash due to their thick material and no buttons design. 

Design Philosophy 

Reflective of global fashion, the retail store has an extensive collection of printed designed on their clothes. The digital printing industry has created the potential for an infinite number of designs for any kind of clothing. Plaid collar shirts are a popular item of clothing available at Furor ideal for work and social commitments. Seasonal wear includes polyester blends to cotton uppers and lowers. The colours are curated to reflect the urban, modern and creative man of Pakistan. The jackets are high street fashion seen in stores like HnM, Zara and Tommy Hilfiger. These quality products are export quality and have a reasonable price point. Men can now change their fashion sensibilities frequently without having to heavily invest in clothing. The casual lines ensure that young teenagers to working professionals have access to budget-friendly clothing.  

Social Impact

The Furor clothing store wants to be more than a store, it wants its clients to feel connected to the fashion they wear. They want men to choose their clothing because it is an authentic reflection of themselves, they host competitions and invite the masses to participate on their platform. Their goal is to create a brand that can become a household name to men all over Pakistan. They choose their models and influencers very carefully so that men can relate to these models. Their models have tattoos and man buns, rocker and hip-hop personas that show that Pakistani men can look attractive in western fashion aesthetics.