A Tradition in Fashion Fabric
Firdous was originally started as a wholesale textile mill located in Faislabad. It is now a popular Pakistani summer lawn brand with over 45 years of experience in delivering fine quality fabrics. The design house has become a household name among women from all over Pakistan.
The Firdous brand has created fabrics that have high-quality thread weaving to stitching for each season from spring to winter. They opened their first retail store in 2011 called Firdous Concept Store in Faisalabad and has over 17 outlets nationwide.
The early exhibitions by Firdous were shown in hotels and showcased in multi-designer stores across Pakistan. After releasing regular lawn collections and winter suiting for over a decade, they have branched into single shirts, 2-piece and 3-pieces suits.
The iconic kameez design that has the panel on the front of the shirt and the back piece is fully covered in a print of floral design is a classic. The floral and structured elements paired together to create complex designs with bold primary colours. The ethnic flavour of the lawn is evident in their yellows, oranges and red being rich and thick intones. The embroidered patches had finesse and detail to the overall suits look and bring together the entire design.
Summer Embroidered Cambric
Tropical Premium Cambric has 30 designs - these designs are exclusively created for women who want to feel they are surrounded by an English spring garden, the flower arrangements, pagodas and rot iron gate structures found in the print are capturing actual landscape and scenery translated in a 3-piece suit.
With a high-quality chiffon dupatta these suits can be worn on festive occasions, dinner partied and high tea gatherings. The high-quality cambric cotton fabric drapes well on the body as it has a structured texture that creates an elegant posture on women. To add a variety of designs to the collection, Firdous also has net dupattas and plain dyed cotton trousers.
The 10 designs have the signature Firdous design that has a structured panel in the front of the shirt that leaves space for an embroidered neckline, with a daman that has a botanical floral composition that instantly attracts attention to the skilful embroidered border piece of organza or silk depending on the design. Each Khaddar design has specially embellished borders and individual colour compositions with a wide spectrum of tones. Each design exudes its own unique personality to appeal to a large demographic of females.
Digital linen collection with Paris linen fabric that is soft to touch and easy to wear for the whole day. This fabric is warm and lightweight for those women who do not want to wear stiff or rough warm cloth during winter. It is a 3 piece suit that includes a front and back panel of the kameez, a dupatta, shalwar and sleeves. The Paris linen material is used to make both the dupatta and sleeves. The digitally print is high quality and does not bleed over repeated washes.
Eid Festive & Luxury Chiffon Collection
The tissue silk dupattas along with the organza dori embroidered neckline, daman accessories with borders and motifs are coupled with gold jacquard borders blend together and create perfect luxurious festive designs. These suits are mid-range priced and are easily wearable to Eid and fancy dinner gatherings by women.