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Overview

Launched in 2013 after Outfitters created a fashion eco-system for affordable western clothing for men and women. The response was successful as women want to diversify their wardrobe by creating a collection of both western and eastern suits. Their contemporary use of textiles shows a fusion design philosophy that uses various prints paired with detailed craftsmanship. The base colours are carefully selected to complement the printing and embroideries.

Description

Ladies Fast Fashion

Women now want fast fashion for their wedding wear and evening formal wear as it saves time and energy shopping for ready-made clothes instead of browsing fabric stores separately and then wasting time trying to find a good craftsman to do the embroidery work on the suit. The days wasted waiting for the tailor to finish stitching the suit are hard to manage for working women and students. It is a lot more cost-efficient to now buy ready-made casual and formal wear. 
 

Design Philosophy

The elaborate necklines and bodice are adorned with floral embroideries in intricate motifs. These embroideries have finesse and glamour, they are only used on the neckline and the rest of the outfit shows off the fabric colour and drapery. The handcrafted quality of the threadwork is subtle and classy. something any modern urban women will appreciate.  
 

Pret Wear

The Boutique Collection is a series of designs in luxury formal wear fabrics including organza, chiffon, silk and velvet with gold and silver threadwork. The 2-piece combinations have a lightly embellished shirt with pants or shirt with dupatta. These have a mid-range price point that can be worn to weddings, dinners and formal family gatherings.
The casual pret line by Ethni is comfortable daily wear without compromising on the urban and edgy aesthetic of Outfitters. The digital prints are paired with some thick-threaded statement embroidery motifs placed carefully around the sleeves, neckline or running down the front of the shirt. There is also a formal pret wear collection released in both spring and winter seasons. 
 

Unstitched Collection

The seasonal 2-piece and 3-piece unstitched suits collections have both summer and winter ensembles. The winter designs are made in yarn-dyed, viscose and khaddar fabric paired with an acrylic shawl or foil printed dupatta. As compared to other high street runway brands like Sana Safinaz, Elan and Zara Shahjehan these are lower mid-range price point suits ideal for young professionals, university students looking for dinner evening wear in eastern designs. The summer lawn designs are fresh and colourful with A-line panel designs that have digital embroideries that structure the neckline, daman and sleeves of the shirt. 
 

Men's Apparel 

Ethnic also offers single Kurtas, 2 Piece suits and Waistcoats for men in neutral colours including greys, browns, deep blues and black. The waistcoats are great paired with 2-piece kurta shalwars and ideal for weddings, eid and formal dinners. 

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