The fashion house now has different sub-collections under the major categories of Unstitched, Pret, Wedding luxury and Vital.
Wedding & Luxury Couture
Elan has an air of Parisian summer or English stately aristocracy with their Rêve d'été collection of bridal and luxury formal wear. The pleats and gathered pishwas cutts are traditional but the cutwork, pearls, zari work and subtle dapka have a sophistication of balls and galas. The design philosophy is to keep the regal indigenous shikargah and Mughal motifs with flowing shirts layered with modern screen-printed embellishments and finished with eastern traditions such as chattapati and shararas. The muted hues of blush pink and silver with organza or embroidered tulle dupattas usually have a scalloped heavily embellished border. Elan designs are made for the modern bride that wants to retain the classical ethnic traditions of craft and handmade work with more western princess timeless silhouettes.
The pret collection has a total of 30 designs that are regularly revised with each season. The inspirations for these iconic exclusive pieces are directly from the season, stars, moon, nature, french poetry and ancestral craftsmanship. Collections like Claire De Lune, Le Coeur Libre, Un Amour D'ete, Art De Vivre, L'art De La Mode are ensuring women feel they are transported to an evening in Milan or Paris when they leave their homes in Pakistan.
The luxurious designs in the unstitched collection are regularly updated and inspired by the traditional craft of Pakistan and blended with European runway couture elements to create these exclusive pieces that can be stitched into any size. The Tissue De Luxe is one of the collections in the unstitched category that has glamourous embroidery on solid base colours that can be styled into sarris, shalwar kameez and anything the client wants to wear. The Tresor collection usually has 6 exclusive designs that are released every year in chiffon and tulle fabric, these are in the colour spectrum of deep plums, rich blues, ivory and pinks.
The unstitched collection has a mid-range price point for the seasonal wear that includes Festive, Lawn, Winter and Silk. Elan is a designer fashion house that has its own aesthetic and brand identity, their mass-produced collections go out of stock as soon as they are launched into the market.
The seasonal unstitched printed fabric collection that is released during spring, summer and winter was first launched in 2012. With over 24 designs each season their 3-piece suits have a fully embroidered front panel shirt, applique pieces with organza and silk borders to enhance the shirts overall look, silk dupattas with high quality digitally print that does not bleed and heavy grammage pants that bring together the entire suit. The embroidered patches and pieces are styled according to the brand's core values, they are understated, fine thread work and have a modern ethnic design.
The designer knows that ladies would want clothing that can be convertible into both eastern and western wear. The working professional woman or the modern contemporary woman wants her single shirts to statement pieces that bring out her personality. The Vital collection along with Indigene and Essentials is geared to achieve those goals for every woman looking for unique designs. The accessories created by Elan are to complement their designs with edgy leather hues and textured handbags.