Jeans are worn worldwide with several designs to choose from in various colours and washes, they have advanced fabric technology that makes them durable and long-lasting. They are a popular choice amongst young adults, university students and working professionals looking for fashionable casual wear.

International Fashion

A German immigrant named Levis Strauss, who was born in American decades ago designed the 'blue jeans'. These historical blue jeans designs were popular amongst the cowboys, lumberjacks, miners, construction and railroad workers of America. The style quickly became popular among the youth in the 1970s and 1960s through the musical culture of the Woodstock hippie generation and rock n roll band culture. They were durable, strong, reliable, stain-resistant, weatherproof and long-lasting clothing that was affordable.  Levis has tiny bits of metal called rivets that hold together the denim fabric so it could endure the strain and stretch of the body in motion. Today these rivets are the signature style of Levis placed on pocket corners and to structure the zipper fly design.

Men's Jeans 

The classic button for a fly and baggy fit was worn traditionally but now jeans have evolved into many different styles. The simple regular fit jeans have a straight leg and are tied at the waist. The modern design has slimmer thigh and calf size giving them a tapered cut without adopting the ultra-skinny size.

Popular designs among older men are the classic Straight and Bootcut leg that come in three fits Lose, Relaxed and Athletic. Each fitting has unique features that cater to comfort, style and pocket distribution.

The more modern jeans are called Skinny, Slim and Taper that is made from a blend of Cotton, Polyester, Elastane and Denim giving them a shapewear stretchy quality that creates Advanced Stretch for a customizable fitting. 

Women's Jeans

The fitting for women's jeans depends on the size of the waist, hips, and thighs. There are shaping styles in Super Skinny, Skinny and Slim cuts that are in midrise and highrise waist. Women prefer the mid rise as this helps enhance the figure and tucks in unwanted abdominal fat. The straight leg design is more comfortable and when paired with a high waist can be ideal for outdoor activities and daily wear. Jeans are versatile as a clothing item as they can be dressed up with high heels or comfortably worn every day with a pair of sneaker. 

The classic Boot Cut and Slim Boot Cut is ideal for older women who want to feel comfortable and look formal at work. The High Rise Super Skinny & Skinny are fashionable jeans that look edgy and urban streetwear, they can style according to personal preferences. Jeans can be worn all year round in every season, especially comfortable in winter season in Pakistan.