Crimson is a super luxury brand dedicated to bringing the best runway fashion designers style and aesthetic to the masses. The designer collaborations they have done in the past with Farah Talib put them on the rising top of the lawn craze at the time. They have a unique brand of the luxury lawn when compared to other brands is unbeatable. With fashions designer like Saira Shakira and Republic Womenswear creating fashion lawn for under their label, they are able to deliver a truly unique collection.

Design Philosophy 

The idea is to blend the two opposite worlds of east and west while creating a lure of opulence and luxury. Crimson is for those women who want a piece of high fashion that has the decadence of intricate embroideries and handwoven statement embellishments. These designs are for the modern and chic fashion-conscious woman looking for eastern wear that takes inspirations from kimonos, jumpsuits, full skirts, layered dresses, slim-cut suits and cocktail dresses. These ensembles have tapestries of designs directly inspired by landscape scenes, handcrafted embroideries of the past and delicate fabrics that together create these high-end wear.  

Brand Ambassador 

The fashion house has attracted major fashion designers to join their label along with supermodels and famous actresses such as Ayesha Omer, Armeena Khan and Maya Ali. To live in the hearts and minds of the masses these brand ambassadors are ideal faces to represent the collections.  

Crimson has also broken racial and ethnic stereotypes by hiring models outside of Pakistan who was African and East Asian. Pushing the boundaries of lawn fashion tremendously by challenging societal assumptions of who should and can wear Pakistani fashion. Taking the fashion lawn culture to a newer perspective and aesthetic altogether.   

Crimson x Republic

Republic Womenswear is a luxury fashion brand renowned for its intricately detailed and luxurious evening and bridal wear and tastefully body-conscious silhouettes. Known for their luxurious bridal and formal wear designs, the laborious techniques and traditionally complex concepts are translated into lawn luxury wear and couture. Their collaboration with Crimson has 3-piece suits in unstitched has a high price point as compared to other mid-range lawn but offers something alternative and fresh in terms of ideas and concepts.

Crimson Luxury x Saira Shakira

Saira Faisal & Shakira Usman are together the designer duo behind Saira Shakira, graduates of Pakistan Institute of Fashion Design are successfully known as bridal couture and Haute couture designers. The lavish katan organza scene embroideries and signature fully embroidered side panels are only the first layer of luxury designs they create for Crimson. The various pieces of embroideries and sequined motifs are used to decorate the front and back of the shirt, there are borders dedicated for the sleeves and statement prints of flora and fauna in select places to create a complex summer design.