Charizma is a fashion retail store started by Riaz Arts, who is a wholesale fabric dealer of quality design at an affordable price range. With over 30 years of fabric manufacturing, designing and distributing experience the Riaz Arts knew the growing need for a unique fashion brand that focused on embroidered fabric. Charizma started in 2012 has over 10 stores all over Pakistan that house ladies, children and men's clothing and accessories. Their designs are glamourous and comfortable eastern wear with almost handmade craftmanship of various embroideries. They have a range of clothing including 3-piece, luxury pret, highly embroidered and modern ready-made and unstitched suits that are offered with in house tailoring services from small to extra large sizes. They are also unique in offering custom-fit stitching for their clients.

Naranji Karandi Volume 

The winter collection called Naranji offers 12 unstitched designs in subtle pastel hues that have a sunny autumn day feeling with colourful floral prints to structure the shirt and intricate embroidery to give ethnic traditional aesthetic to the outfit. Elaborate neckline embroidery with statement colour printing creates a tapestry of craftsmanship.    

Combination Volume

1 and 2 - these are bold prints that have large motifs and geometrical shapes catering to modern women, these outfits are loud and different from their other collections. They are no-fuss embroidery inspired pieces that can be quickly stitched without the need of any appliqued embroidery pieces. Using digital print to create the composition of the shirt and shawl, the designs are uniquely coloured to give alternative options to a typical primary or neutral colour palette.   

Eid Unstitched, Mehfil & Ornate

The festive collection usually has only 6 designs released that have traditional craftmanship like mukesh, chicken kari, schiffli and other handmade high fashion elements to create an elaborately embroidered front panels of the suit. By combining chiffon, cotton and other high-quality fabrics the Eid collection offers women carefully designed 3-piece suits for a midrange price point. 

The ready-made collection for Eid is called Mehfil, that has exclusive designs for ladies and little girls. These pieces are stylish and modern with hints of traditional embroideries paired with bold colours. The structure of the 3-piece suit is based on colour coordination between the embroidery and base colour of the suit. These designs are great for sunny Eid morning and look well put together with high-quality threadwork.  

The high fashion eid collection is called Ornate that has an upper-tier price point as compared to the other eid designs. These are fabrics that are expensive and pure quality, the designs are simple and chic and can easily be worn to formal occasions and weddings. The embroidery in these designs has handmade feel and looks neat and durable. The purposefully subtle colour tones are to accentuate the threadwork and beadwork that fully covers the front panel of the shirt.   

Cost-Effective

Charizma offers budget-friendly collections like Sheen and Meharma with a large roster of designs for 3-piece suits. These designs have the entire colour spectrum catering to all kinds of taste and style. The 8 daily wear ready-made collections offer professional women and busy mothers the chance to shop high fashion designs under one roof.