Bridal Dresses in Pakistan
The Pakistani bride is looking for the perfect dress when she is getting married. Each woman desires the best, the most glamorous and latest design for their wedding. The fashion industry of Pakistan has international acclaim because it is dedicated to preserving dying traditional threadwork, craftsmanship and techniques that make the bridal wear so impressive globally.
Customizing Bridal Dresses
With decades of experience making traditional custom made bridal designs for appointment only clients, many fashion brands have developed into flagship bridal retail stores in Pakistan. Designers like Tena Durrani, Sania Maskatiya, Asim Jofa, Nida Azwer and Nomi Ansari have developed a variety of designs that cater to various price points and styles. Designers now create bridal wear that can be customised to bring the price down and turned into evening wear ensemble.
Bridal Fashion House
Dedicated bridal wear designed like Fahad Hussayn and Deepak Perwani, Zainab Chottani and Banto Kazmi do not invest in making any retail casual clothing lines. Their design methodology is to make solely bridal wear as that is their speciality. They frequently showcase their bridal designs on prominent fashion runway shows of Pakistan.
Bridal Fashion Week
Hum TV started a Pantene sponsored Bridal Couture Fashion Week in 2010. The rise of designer collections dedicated to bridal wear has become more and more available with new and upcoming designer showcasing their collections on the platform. The legend of bridal wear is the fashion house called HSY founded by Hassan Sheheryar Yasin, who has been designing bridal for decades in Pakistan. His work symbolises the decadent and traditional Mughal empress aesthetic that has become synonymous with what is considered to be Pakistani bridal wear.