BeechTree frequently releases 5 to 6 new designs every week of the year updating their fashion collections all over Pakistan. They are the pioneers of fast fashion, which means they focus on ready-made and pre-tailored clothing catering to a variety of apparel categories such as casual to party dresses. They launched in March 2010 and have been releasing seasonal collections that are inspired by high-street international designs transformed into ready-made ethnic A-line shirts, asymmetrical shirts and Kurtas.
BeechTree is a fashion retail store that has all the design elements essential in creating the perfect daily outfit for ladies and girls. They have short and long ready-made shirts with matching pants and tights sold separately for convenience. There are two streams of fashion aesthetic actively used to create their ready-made collection: they use statement embroidery patches on solid base colours.
The other types of design are usually simple and minimal stripes, geometric shapes and plaid on solid base colours. Their floral and botanical lawn summer collection is unstitched covers a range of colour compositions ideal for spring and summer party wear. The lawn collection has 3-piece suits in fresh and pastel colours paired with a cotton net, chiffon or silk dupattas.
There are seasonal unstitched collections released in spring, summer, fall and winter. The material used is also seasonal and in extensive variety. For the spring collection, they use lawn, cotton and cambric that is extremely breathable and lightweight keeping you fresh and comfortable during hot summer weather.
The winter collection has warm stoles that can be worn with jackets and coats. The winter collection includes warm fabrics such as khaddar, linen and dyed yarn fabric that are coloured with dark shades ideal for retaining body heat during cold weather. Beechtree winter designs are super warm and comfortable easily worn with jeans and tights.
Their loose fit collection usually has simple easy to match outfits that be styled in various ways to keep reinventing the outfit according to the occasion. This collection makes it easy for plus size women to shop ready-made designs without worrying about the fitting being too tight around their chest and hips.
Cutts and Silhouettes
The cuts for the shirts are available in more ethnic A-line and traditional profiles with soft colours, ideal for festive occasions and dinner parties. The more modern variety has short western tops and a dedicated collection to loose-fitting clothes that are ideal for professionals working women and young university girls looking for everyday wear. They have a variety of shirt lengths that can be worn with both pants and shalwars.
BeechTree is owned by H. Karim Baksh that have a long-standing name in retail store chains. HKB specializes in delivering product into the shopping market. HKB & Ahead Brands own both Beech Tree & Pepper Land. These two fashion brands focus on women and children providing high-quality designs at reasonable prices.
Luxury Wear collection has designs that can easily be dressed up to be worn on wedding occasions, engagements and other festivities. The fast-fashion ideology is gaining popularity in Pakstan even in evening wear items. Women want to save time and energy by buying fancy clothes ready-made as it spares them for wasting time visiting multiple fabric stores in search of ideal loose fabric and then chasing after a tailoring service to ensure their designs are made on time.
Women want to be comfortable during the winter season without compromising on fashion. The knitwear designs offered by Beechtree are stylish and will keep ladies warm during the harsh cold winter nights of Pakistan. Available in a variety of colours from reds, browns, yellows and browns. They can easily be paired with comfortable jeans and warm boots. These warm items are ideal for adventure trips to the North of Pakistan, road trips to a nearby lake or casually playing sports outside. The elasticity and stretch ensures they do not lose their shape and do not tear when overused.
Their accessories collection includes handbags, shoes and jewellery. The jewellery is affordable and ideal for dressing up outfits for parties and dinners without overspending.