Asim Jofa started his designing career from his family business diamond jewellery boutique but soon he felt drawn to designing premium quality fashion clothing for women. Known as an exclusive Luxury Haute Couture designer, Asim Jofa's collections includes high to mid-range fashion collections. His work has been copied by budget tailoring and designing services all over Pakistan.

Lawn Collection

Asim Jofa lawn invites the client to feel like royalty during summer, originally for ladies in Karachi, the clothes were designed for those women who wanted to wear lawn to weddings. Lawn is a thin and soft fabric ideal for scorching hot summers of Pakistan. This lawn collection is perfect for summer weddings where ladies can dress up in heavily embellished outfits made out of lawn rather than non-breathable heavy materials.

The collection has a variety of designs with gold elements, embroideries and heavily digitally printed to create unique compositions of colour and form. The lawn collection has unstitched 3-piece suits with front and back panel, pants, dupatta and a bunch of embellished applique pieces to complete the glamourous suit. They also offer tailoring services with an additional cost when purchasing the designs.

Components of a 3 Pc Suit:

1 Embroidered Neckline

1 Embroidered Front Daaman Border

1 Embroidered Back Daaman Border

1 Embroidered Thin Border

1 All-over Embroidered Dupatta

1 Printed front

1 Printed back

1 Printed sleeves

2.5 M Printed trouser

Luxury Pret

The luxury pret section showcases premium ready to wear ensembles with extensive designing and hard work put into them. Fabrics used for these outfits are high-quality Organza, Net, Jacquard Organza and Raw Silk pants. Heavily embellished and intricately embroidered Peplum frocks paired with embroidered Net dupatta and Raw silk pants add a touch of glamour and elegance to the entire look. Other outfits include stylish wraps made out of Organza with elegant cuts and embellishments.