Apple, headquartered in Cupertino, California, is a consumer electronics brand that is a pioneer of personal computers. In 2007, Apple entered the mobile phone market with the iPhone, that disrupted and revolutionized the industry. The iPhone was the first mobile to make touch screens mainstream and receive mass market adoption. Apple flagship mobile phones, the iPhone XR and the iPhone XS, are still some of the best phones that money can buy today. Apple mobile phones run on iOS, Apple's own mobile operating system. This is in contrast to other manufacturers such as Samsung, Huawei and Xiaomi, that run on Google's Android operating system. Designing both, the software and hardware, allows Apple to create tightly integrated devices that work seamlessly and extract great performance from lower hardware specifications. Due to this, Apple's focus has never been to highlight and compete on specifications with other mobile brands. Apple mobile phones have always offered top notch build quality, achieved using cutting edge manufacturing. The iPhone cameras are some of the best amongst mobile phones and offer great color accuracy, light balance and saturation. All this does come at a cost, Apple iPhones are some of the priciest mobile phones available today, particularly in recent times. The iPhone XR is officially sold by Apple for $749, while the iPhone XS is sold for $999. High prices have made Apple mobile phones unattainable for many and have pushed them to alternate mobile phone brands.