They have formal wear, causal, abayas, stoles, shoes and pants for women along with Kurta shalwar, Sherwani, shoes, stoles and cufflinks for men. There are jewellery pieces and statements necklaces for women along with exclusive perfumes with floral notes.

Fashion Brand

Almirah was the second fashion brand to be launched under Junaid Jamshed's company called U & I Group. J. was established in 2002 and had continued success in the market for modesty wear that was sharia-compliant and sold their clothing in a way that Muslims could comfortably shop without any religious constraints or conflict. This important observance of Islamic traditions is part of the brand identity of J. and following in those same steps was their second fashion brand called Almirah.  

Design Philosophy

Almirah creates collections that are focused on the revival of traditional eastern wear in Pakistan. They celebrate the rich Muslim cultural and architectural heritage through their summer lawn collection that has detailed designs for shalwar, kameez and dupatta combination. They also have a summer pret collection made in lawn fabric material. Almirah is a 360 design house with apparel for men and women in both casual and formal wear, exclusive perfumes, footwear and accessories for all ages under one roof.

Textile Innovation

Almirah has a contemporary approach to fabric, their unique combinations of applique embroideries, durable cotton and lawn grammage make their clothes lightweight and value for money. The usage of fine printing that looks like embroidery from afar is a great way to keep clothing breathable in the summer. Depending on the spring and summer season, they release designs in silk, chiffon, cotton, cambric and lawn. They are inspired directly by the dreamy Victorian floral gardens, new age Renaissance, Aztec, Arabian and other Islamic architecture aesthetics.

Summer Collection

The three-piece lawn suits are available in both casual and formal wear. The block printing patterns, panel structure front panel shirts and various thread work motifs make the collection look regal and elegant. The colour palette is unique to Almirah, as it takes pastels, faded hues of pinks and greys to create interesting colour combinations. The Kurtis can be paired with printed leggings, palazzo, flared pants and sharara styled bottoms. The collection feels like a blend of eastern and western wear as it takes special detail in creating bell sleeves, embellished necklines and landscape scenes as a part of its design palette.