Unstitched Lawn Collections
Sold by the meter, the unstitched collection of Al Karam is exclusive as it creates only a limited number of designs that capture the traditional ethnic craftsmanship of Pakistan and translate them into statement single shirt, 2-piece and 3-piece suits. The lawn collections and cambric designs are for the contemporary woman who wants a subtly sophisticated colour palette that can be dressed up for dinner parties and worn to work just as easily.
The main shirt will have traditional block print inspired designed printed, base colours are neutral to bring out the fine embroidered necklines and daman. The chevron net dupatta, lawn dupatta and chiffon dupattas complete the 3-piece suit. The lawn designs are high fashion inspired and can be bought as a set of 3-piece designer suit or through their flexible sold by meter collections.
Cotton Satin Collection
Designed in both embroidered and printed fabric the cotton satin collection is usually 1-piece or 2-piece suits. This is considered an alternative yearly collection creatively designed and is purposely different from the main lawn collections. They have printed woven shirts for festive cotton satin designs with delicate embellishments in gold. The fabric is fancy lightweight sold by the metre to ensure that ladies can buy as much as they need to create their formal wear suits. The traditional embellishments and neutral colour tones are designed carefully by the AlKaram fashion designers to bring create fashion campaigns that push the boundaries of traditional Pakistani fashion.
The Eid collection by Alkaram is called Festive with 10 designs that blend geometric outlines, classic motifs and ethnic flavour to create a chic understated Eid day outfit. The suit will have a soft to touch dupatta in blended chiffon, cotton net, and silk chiffon that drape well on the body. The intricate embroidery and luxury diamantes are spread all over the dupatta. The laces, intricate beadwork sprinkled over dressy organza fabric finished with contemporary delicate tassels. These pieces are designed with utmost attention to detail making sure each element adds something to the overall look of the suit.
Ready to Wear Lawn
Alkaram stitched lawn is called Ready to Wear and has a variety of single shirts and 2-piece suits with shirts and pants. The stitched clothes are released according to the season keeping in mind the latest western and eastern fashion trends. The Kurtis has bell sleeves, puff sleeves and frills that come together to create contemporary silhouettes unlike anything else in the market. The Alkaram pret is truly modern in that it unapologetically creates minimal designs for the fashion-forward Pakistani woman. They can easily be paired with favourite jeans for daily wear or trousers for a smart-casual dress code.
MAK - Fashionable Dresses for Girls
Available in both casual and festive collections the MAK fashion label is for 13 to 18-year-old female Pakistani teenagers looking for playful and colourful designs. The collection has both unstitched and pret in single and 2-piece suits. The spring, summer and mid-summer collection showcase designs that are fresh and vibrant with purposeful embroidery embellishments.