The Pakistani fashion label Agha Noor is the trendsetter for producing formal and semi-formal wear in under Rs. 5000 in Pakistan. The sister duo Agha Hira and Agha Noor ventured into the retail industry at the mere age of 22 and 17. Both sisters wanted to create affordable yet stylish and high-quality fashion apparel for Pakistani ladies. Agha Noor apparels are available online at affordable prices in Pakistan.
The brand does not delve into trendy or cutting edge designs. Agha Noor sells clothes that are retail-friendly rather than funky or on-trend. It has also managed to keep its prices low, which is the most important aspect in the retail industry. The clothes offered are perfect for evening wear as well as formal or semi-formal events like dholkis, mehndi, mayun or Eid etc. The only downside to the brand is that it doesn't sell high-fashion and doesn't cater to the regular client.
Every year, discount sales especially Black Friday sales at Agha Noor create a shopping frenzy amongst Pakistanis. Everyone wants their hands on the highly coveted pieces by Agha Noor and that too when they are being sold at half the original price. The craze is so intense that the stampede of customers actually broke the doors and shattered windows to get into the store when stopped by security.
Pure Cotton Net Shirts
The main fabric used for Agha Noor ensembles is pure cotton net that is a sophisticated looking formal fabric. You will find ready to wear tunics, single kurtas, 2 piece kurta and dupatta and in some cases 3 piece kurta, trousers and dupattas. The shirts are mostly in pure cotton net, chiffon, silk and cotton silk fabric with heavy stonework, thread embroidery, block prints, sparkling sequins work etc. Other fabrics used are Pure French Net, Khaddar, Karandi net, Pure Charmeuse Silk, Velvet etc.
Agha Noor has recently ventured into producing high-quality wedding wear for Pakistani ladies. Using beautiful pastel hues as well as bright shades, the formal wedding ensembles are high priced. They are crafted with intricate traditional embroidery techniques and craftsmanship such as sheesha, zardozi, kora, gota, resham etc, creating elegant silhouettes and timeless looks.
The brand as launched unstitched 2 pieces suits in Pima Cotton fabric. A suit includes 3 yards of screen printed and embroidered shirt with a 2.7 yards digital printed dupatta. Starting from as low as Rs, 2000, these unstitched pieces were well received by the public.